📸 Instagram Post and Story Sponsorship Rate Calculator
Estimate fair Instagram post and story rates based on follower count and engagement benchmarks.
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📘 Complete Guide: Instagram Post and Story Sponsorship Rate Calculator
Use this free calculator to instantly estimate your numbers. All calculations happen in your browser — no data is stored.
How much should Instagram creators charge for stories?
Nano (1K-10K): $50-$150 per story frame. Micro (10K-100K): $150-$600. Mid (100K-500K): $600-$2,500. Macro (500K+): $2,500-$10,000+. Swipe-up links (if available) command a premium.
What is the difference between story rates and feed post rates?
Instagram story rates are typically 30-50% of feed post rates because stories are ephemeral (disappear in 24 hours). Reels perform more like feed posts and command higher rates than regular stories.
How do I get my first brand deal on Instagram?
Build to 10,000+ followers with authentic engagement. Create a media kit. Reach out to brands you genuinely use with an email pitch. Register on platforms: AspireIQ, Collectively, GRIN, or Influencer.co.